Get the appA quick trip for milk can easily end with a basket of unplanned chips, chocolates and sugary cereal. Supermarkets are carefully designed to hold shoppers' attention and encourage spending, often without people noticing in the moment. The industry gathers and analyses data on shoppers to shape strategies that encourage them to buy and eat more. An interactive story sets out five tactics from the supermarket playbook.
Tamworth marketing agency c7even has launched The Voice of Region, a national survey of people living and working outside Australia's capital cities. The survey asks about confidence in regional communities, the biggest challenges people face, how they make decisions and where they get news. Managing Partner Adam Arndell said regional audiences should not be treated as one group. The findings will feed into c7even's audience intelligence system, and the survey will be repeated annually to track changes. The survey takes under 10 minutes, and participants can enter a draw to win one of five $100 fuel cards.
Free platforms such as Facebook and Instagram let businesses publish content at no cost, but that does not guarantee customers will see it. Followers may miss posts in crowded feeds, and a single organic post rarely works as a full campaign. The piece argues paid advertising and organic content can work together. It also says free social media still costs time, and businesses should measure whether that time supports a clear goal.
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Get the appZach Yadegari, founder of the AI calorie tracking app Cal AI, has said that paying a large number of influencers to promote the brand drove its viral rise. Speaking at TechCrunch Disrupt, the 19-year-old said the company generated over $30 million in revenue in two years. MyFitnessPal acquired Cal AI in March for an undisclosed sum. Yadegari said the company negotiated payments with influencers based on reach, and that finding influencers with tight communities was key. He also recently launched Persona, an AI assistant startup that has raised $10 million.
Real estate agents are using artificial intelligence to alter property images, create AI-generated families and produce songs about floor plans. Griffith University's Sara Thaichon said the industry is one of the fastest adopters of AI. Queensland's Office of Fair Trading has released a best practice guide urging agents to enhance responsibly and disclose AI use. The regulator has received six complaints about digitally altered images since January 2025. Real Estate Institute of Australia president Jacob Caine said deliberate cover-ups are misleading and advised buyers to inspect properties in person.
The City of Kwinana has proposed new names for parts of the Kwinana Loop Trail and other trails to promote the area. The names draw on the area's environment, history, industry and Aboriginal culture. They were presented to the city's Boola Maara Aboriginal consultative committee, which agreed to review them and give feedback on their cultural appropriateness. The committee also suggested a photo area among wildflowers to keep people off plants. Separately, the city is resurfacing more than 17km of the 21km trail and realigning 3km of it.
Belle Property's First to See strategy offers a digital-first approach to selling homes, providing early access to selected properties for motivated buyers. This method allows vendors to gauge demand and gather feedback before committing to a traditional campaign. With over 480,000 registered buyers, the strategy connects properties with active market participants. Early engagement can lead to successful sales without extensive marketing, or vendors can opt for broader exposure if needed. The approach offers flexibility in a competitive market where quality stock is scarce.