Real estate agents urged to 'enhance responsibly' as AI use rises

Key points

• Real estate agents are using artificial intelligence to alter property images, create AI-generated families and produce songs about floor plans. Griffith University's Sara Thaichon said the industry is one of the fastest adopters of AI.
• Queensland's Office of Fair Trading has released a best practice guide urging agents to enhance responsibly and disclose AI use. The regulator has received six complaints about digitally altered images since January 2025.
• Real Estate Institute of Australia president Jacob Caine said deliberate cover-ups are misleading and advised buyers to inspect properties in person.