Aussie-founded hydration brand Phizz to hit local shelves for first time
Phizz, an electrolyte tablet designed to add to water, is set to launch in Australia for the first time. The product was created by Australian entrepreneur Daniel Cray and co-founders, but first launched in the United Kingdom in 2015. A chance meeting between Mr Cray and a Woolworths merchandising manager at a wedding in 2024 led to a deal with the supermarket. Selected Phizz products will be sold in stores and online from Monday.