Aussie-founded hydration brand Phizz to hit local shelves for first time

Key points

• Phizz, an electrolyte tablet designed to add to water, is set to launch in Australia for the first time. The product was created by Australian entrepreneur Daniel Cray and co-founders, but first launched in the United Kingdom in 2015.
• A chance meeting between Mr Cray and a Woolworths merchandising manager at a wedding in 2024 led to a deal with the supermarket.
• Selected Phizz products will be sold in stores and online from Monday.