A Dating App Is Offering ‘Chivalry Mode’ and ‘Marriage Timeline’ to Get Gen Z Married
Christian dating app Upward has relaunched to appeal to Gen Z singles who want to marry, even if they do not lead with faith. The company says the pivot is based on Match Group survey data showing that 72 percent of Gen Zs want to marry. New features include Chivalry Mode, which encourages men to message first, and Marriage Timeline, which lets users share when they hope to wed. Relationship researcher Daniel Cox says young people are not returning to traditional norms en masse, and some users have criticised the change.