How two sisters in law launched a wine brand with no winery, vineyard or capital

Key points

• Kate Day and Nina Stocker are sisters-in-law who started Seeing Double Wine Co about ten years ago. Neither came from a winemaking family, and they had no winery, vineyard or bank loan when they began.
• They made wine by renting space at other wineries and sourcing fruit from growers they knew. Their partnership with wine club Naked Wines provided funding and a ready market.
• The pair says they work well together despite very different working styles, and that they settle disagreements by talking things through or asking their backer to decide.