Why Chery’s iCaur thinks it can win over Australian SUV buyers

Key points

• Chery's incoming iCaur brand plans to enter Australia in early 2027 with the mid-size V25 SUV. International CEO Ronna Luo said customisation is central to its pitch, aiming to offer recognisable designs buyers can personalise.
• Pricing and final specifications have not been announced. The V25 will offer electric or extended-range electric powertrains, depending on market.
• Mid-size SUVs were the largest segment in September, with 34,545 deliveries, up 26.1 per cent on the previous year. Electrified vehicles are also gaining share of sales.