Renters and home buyers are seeing AI-‘enhanced’ property photos. Now NSW is changing the rules

Key points

• From 2027, New South Wales will require real estate agents to disclose when rental advertisement images have been digitally altered or generated using AI, where they could mislead prospective tenants. Agents are already using AI to brighten rooms, add furniture and, in some cases, create features that do not exist.
• The author argues that a generic label tells buyers something has changed but not what, and that disclosure alone does not make a misleading image acceptable.
• Victoria, Queensland and Tasmania rely on rules against misleading property advertising regardless of how images were made.