Adrian Portelli: Australian billionaire opens supermarket in Melbourne to compete with Woolies, Coles

要点

• Australian billionaire Adrian Portelli has launched a new supermarket chain, LMCT+, in Melbourne's Deer Park, aiming to challenge major retailers like Coles and Woolworths. The store offers locally sourced products and a 10% price match guarantee, though customer reactions to pricing have been varied.
• Portelli's venture requires an annual $99 membership fee and operates at a loss, with the focus on gaining members. He has relocated to Dubai but denies abandoning Australia, criticising the current government and media.
• Portelli claims his mission is to hold leaders accountable while expanding his business empire.