adidas Secures Multi-Year Apparel Partnership With the Parramatta Eels

Key points

• German sportswear company adidas has signed a multi-year deal to supply official apparel to the Parramatta Eels. The agreement starts ahead of the 2027 NRL and NRLW seasons and covers men's, women's and elite academy squads.
• A documentary-style brand film, Made for Parra, launches the partnership. Product design and retail details will be announced closer to the 2027 season.
• Club and adidas executives say the deal is a long-term commitment to the club's Western Sydney community.