As One Nation looms over Victoria's election, voters ask chatbots for poll info

Key points

• Fewer than 50 days remain until Victorians vote, with Labor, the Liberals and One Nation competing closely. Liberal strategists see Jess Wilson as key to repairing the party's brand.
• A study by digital marketing agency Topham Guerin found AI chatbots mentioned One Nation in only 43 of 200 answers comparing parties on Victorian election issues. Its co-founder said the gap reflects thin online information about the party rather than deliberate suppression.
• The research does not show that anyone changed their vote.