No novelty and Jaguars fatigue: How the UK views American football after two decades of NFL London Games

Key points

• Interest in NFL games in Britain appears to have levelled off after two decades of London matches. Fans and a magazine founder say the novelty has faded, with ticket prices rising and some sales now slower.
• The Jacksonville Jaguars, who have played in London every year since 2013, have a loyal UK following but no fixed commitment beyond 2027.
• Analysts say the league could reduce its London fixtures, and a Paris game is due this weekend.