From comedy skits to podcast gaffes, what’s Anthony Albanese’s social media strategy?

Key points

• Prime Minister Anthony Albanese is increasingly using comedy, podcasts and influencer content to reach audiences beyond traditional political media. His recent skit with comedy duo Swag on the Beat has drawn mixed reactions online.
• Appearances on other podcasts have also sparked criticism, including an apology after a July episode. Researchers say creator content is influential, but that visibility does not automatically bring trust or support.
• The longer-term question is whether these interactions are changing how people see Albanese and his government.