'Consumers should feel ripped off': How coffee brands have changed

Key points

• Major supermarket coffee brands have altered their marketing as bean prices hit near 50-year highs. Some premium arabica coffee labels have changed from '100 per cent arabica' to simply 'coffee' or a blend with robusta.
• Experts argue consumers should be informed about such changes, even if they are legal.
• Coles's Organic Fairtrade Gold Freeze Dried Coffee has doubled in price since 2024, with its label also changing from '100 per cent arabica' to 'instant coffee'.