Gen Z Almost 20 Times More Likely To Say No To Alcohol Than Baby Boomers, Study Finds

Key points

• A Flinders University study of more than 23,000 Australians found Gen Z is nearly 20 times more likely to abstain from alcohol than Baby Boomers. The effect held after accounting for age and other demographic differences.
• Millennials and Gen X reported more drinks on a typical drinking occasion than Boomers, while the Silent Generation recorded the highest weekly consumption among drinkers. Lead author Dr Gianluca Di Censo said the change appears sustained rather than a phase.
• Alcohol brands are adapting to social occasions where drinking is not the norm.