Why Ayra Starr is performing halftime show at Eagles vs. Jaguars in London

Key points

• Pop star Ayra Starr will perform at halftime of the Philadelphia Eagles and Jacksonville Jaguars game at Tottenham Hotspur Stadium in London. The NFL says the choice reflects its push for global growth.
• Tim Tubito, the league's senior director of global game presentation, music and entertainment, said African music has been central to London's music scene for years. Starr, who was born in Benin and raised in Nigeria, is a 24-year-old African pop star.
• She has been nominated for two Grammys, including in 2026 for Best African Music Performance.