Fashion feud: Adidas aims to tear stripes off White Fox

Key points

• Sportswear brand Adidas is suing online fast-fashion retailer White Fox in the Federal Court, claiming its four-stripe clothing designs are deceptively similar to Adidas's three-stripe trademark. Adidas argues White Fox is trying to trade off its reputation, including through an influencer promotion.
• White Fox's barrister argues the stripes are decorative and points to similar designs from other brands. Adidas seeks orders stopping the designs and the handover of profits.
• Justice Ian Jackman has set the dispute down for a hearing in early 2027.