Facebook is giving users more control over their algorithm

Key points

• Meta has introduced an AI-powered tool called "Your Algorithm" on Facebook, letting users shape what appears in their Feed and Reels. Users can describe their preferences in their own words, and changes are said to appear in recommendations in real time.
• The platform's three-dot menu has also been updated, with options to mark posts as "Interested" or "Not interested". Meta says Facebook may ask follow-up questions to refine its understanding of user tastes.
• The feature follows a similar launch on Instagram and mirrors Threads' "Dear Algo" tool, reflecting a broader move towards giving people more say over recommendations.