Kylie Jenner Wears Bra Worth USD$50M On Victoria’s Secret 2026 Runway

Key points

• Kylie Jenner wore the Fantasy Bra on the runway of Victoria's Secret's 2026 fashion show, becoming the first non-Angel to do so. Valued at US$50 million, or AU$71 million, the bra was created by luxury jeweller Jacob & Co. and is described as the most expensive bra ever made.
• Its centrepiece is a 75.54-carat Fancy Vivid Yellow diamond, surrounded by white diamonds in six shapes. The piece was handcrafted over more than 1,000 hours from 3,218 18K gold components and set with 4,410 diamonds totalling 1,373.39 carats.
• The release also marks Jacob & Co.'s 40th anniversary.