Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization

Key points

• Meta's advertising revenue growth in Europe slowed in the three months through September, lagging behind North America. Revenue in the region grew 18 percent year-on-year, compared with 33 percent in the US and Canada.
• Chief financial officer Susan Li had earlier warned that less personalised ads were having an impact in Europe. Meta introduced the less-personalised option earlier this year after EU regulators found it breached digital markets rules.
• Meta says the option uses 90 percent less data, which it argues leads to weaker returns for advertisers.